ZIVA SOFTWARE LAUNCHES ZOOK ALERTS

Bangalore, India-based mobile search firm Ziva Software has launched a Zook Alerts service that enables users to create custom alerts for themselves depending on specific interests. For example, a user may choose to receive updates only for English movies playing at PVR at Forum Mall in Bangalore, instead of receiving a generic alert with different movies across the city. Zook is a “Mobile Fetch Engine” that can be accessed via mobile browsers at www.zook.in or by sending an SMS in India to 5757 5665. Zook Alerts are available for a number of different categories including deals and coupons, movie show times, events, weather, traffic updates, cricket news and scores, etc. To set alerts via SMS, users need to text in the format “alerts movies and/or” and specify keywords defining other conditions. For example, “alerts movies PVR Bangalore.” Founder and CEO of Ziva Software Dr. Ajay Sethi said, “Zook has, for the first time, introduced a personalized alerts service that gives mobile users the choice and flexibility to decide what they want to follow. This dramatically improves the usefulness and effectiveness of mobile alerts.” -Smarajit Dasgupta