NAVTEQ DEVELOPS STRATEGY FOR MAP-ENHANCED ADVANCED DRIVER ASSISTANCE SYSTEMS

NAVTEQ has developed a new Map and Positioning Engine (MPE) strategy to allow map-enhanced Advanced Driver Assistance Systems (ADAS) to be available on all vehicles, even in cars without an installed navigation system or navigable map. NAVTEQ's MPE reference solution accelerates the development of ADAS applications embedded directly in a vehicle's electronic control unit or electronic sensor. "The map and positioning engine reference solution is a fundamentally new way to think about digital maps and GPS positioning in the vehicle electronics architecture," said NAVTEQ VP of ADAS Bob Denaro. "When it comes to safety and fuel economy, the industry needs a solution that brings the value of digital maps and vehicle positioning to all vehicles. The MPE is the ideal solution for these advanced vehicle performance features." NAVTEQ said its market research indicates that interest in map enhancement of ADAS applications is strong among vehicle owners. -Smarajit Dasgupta