RINGRING MEDIA LAUNCHES MOBILE AD NETWORK OPTIMIZATION PLATFORM “I’AM.”

UK-based mobile ad agency RingRing Media has launched “I’AM” – a mobile advertising network optimization platform which connects publishers to a pool of advertisers. I’AM integrates with an array of local and global mobile ad networks including Admob, Millenial Media, Adshandy, Mkhoj, and BuzzCity. It automatically and dynamically routes traffic to the most relevant ad network which is achieving the highest revenue for that particular user, handset, and demographic. Publishers including Moblr, Taptu, Wapedia, and Mobikade have already signed up to the I’AM platform which has optimized over 100 millions ads since launch, across 80 territories. -Smarajit Dasgupta