KGB HOLDS PLANS CLOSE TO THE VEST

After announcing plans to introduce an SMS text service expected to increase their annual call volume from one billion to two billion, kgb has remained fairly quiet on details of their plans. However, with the stagnation in the traditional directory assistance market, providers such as kgb are clearly looking for new growth opportunities. With reports of double digit growth in kgb's 118118 text service in the UK and profitable double digit growth in information services from other providers in other countries, kgb wants to seize the opportunity in the US. There are reportedly a number of carrier trials of the new kgb service underway and are likely to be announcements soon if these trials are successful. Following activities in France, look for an iPhone application stateside soon as well. BrandRepublic and others report that VCCP has just become the twelth advertising agency on the 118 118 account, joining Agence.V, Bell Pottinger, Heneghans, Hive, Kassius, Lowe Worldwide, Naked, OMD, Resonate, Springer & Jacobi, and WCRS. VCCP is expected to work on an unidentified new campaign.
-Stuart Whitaker