3 SWEDEN, JUMPTAP FORM EXCLUSIVE MOBILE ADVERTISING PARTNERSHIP

Cambridge, Massachusetts-based mobile search and advertising company JumpTap and 3 Sweden have formed a strategic mobile advertising partnership. JumpTap will be the exclusive third party provider of mobile advertising on Planet 3, 3 Sweden's mobile portal, as well as provide services for ad sales and campaign management. Advertisers will be able to target their audience with relevant and personalized ads through a range of formats. They will also have the opportunity to develop integrated mobile advertising solutions and both measure and optimize ROI. "3 Sweden has been a pioneer in mobile marketing, working successfully with big brands including Nike, SF, and Seven Eleven to attract the attention of the youth demographic," said 3 Sweden VP Nicholas Högberg. "The partnership with JumpTap allows us to greatly advance this trend and strengthen our efforts through the most innovative technology while working with world class experienced teams that have been helping to forge the entire mobile advertising industry." -Smarajit Dasgupta