MOBILE NORDIC INTRODUCES LATEST ENTRY IN SMART PHONE DIRECTORY BATTLE

Norwegian-based Mobile Nordic has introduced its latest entry in the mobile directory battle with the introduction of enhancements to its 118 Mobile product. Mobile Nordic's 118 Mobile product is designed to make mobile search easier through a variety of enhancements, including integration of the phone's call log, reverse lookup, sending free searches to friends, finding people and companies through up-to-date databases, and access to a live agent for assistance.

Mobile Nordic, co-founded by Rudi Rørstad and Inge Andre Sandvik, announced in August 2008 that were back in business now that their non-compete clause from the sale of their first company, Mobile CTI, to Opplysysningen, had expired. Efforts to launch their new service have been underway in Sweden, Denmark, Finland, and Germany, with Norwegian partner Schibsted.

With the most recent upgrade, Symbian, Java, and Windows Mobile users can now download the Mobile Nordic application from m.get118.com, and receive a two week free trial. Features include:

- automatic reverse lookup of incoming calls;
- preview of incoming SMS messages;
- ability to search by number in the phone’s call log;
- integration of external databases with the internal call log;
- ability to automatically store external information in the phone’s database;
- ability to view listing information on a map;
- links from database to Google or other search engines;
- ability to search external directories for people and companies, using the current country as the default selection;
- ability to send completed search results to friends, to save friends the search expense.

Mobile Nordic says it will introduce further enhancements, including an autosync feature, in the first quarter of 2009. -Stuart Whitaker