The new service will be introduced when Microsoft Live Search becomes available for Verizon Wireless phones. Verizon Wireless customers will be able to access Microsoft Live Search from a device’s home screen, by downloading an application, or through Verizon Wireless’ Mobile Web service. Microsoft will manage search and display advertising on Verizon Wireless' Mobile web service.
According to John Stratton, Verizon's chief marketing officer, wireless data now represents more than 25% of Verizon Wireless' revenue. Microsoft CEO Steve Ballmer says mobile search and advertising offers tremendous opportunities for innovation and growth, and that Microsoft will deliver a fully integrated, voice-enabled solution. -Stuart Whitaker
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