The CTIA (www.ctia.org) is hosting a forum on June 24, 2009 on mobile health (mHealth) solutions for America’s health care crisis. The CTIA believes that a significant part of the solution is something that more than 270 million Americans use daily – it’s their mobile wireless services. Speakers will be from the US Congress, the Obama Administration, and medical and policy experts.
-Stuart Whitaker
Saturday, June 20, 2009
TARGUSINFO PROMOTES WIRELESS CNAM.
TARGUSInfo (www.targusinfo.com), based in Vienna, Virginia, reports that it launched the first commercial wireless Caller Name (CNAM) service in the US. CNAM, also referred to as Caller ID, was introduced by MetroPCS (www.metropcs.com). Based on their analysis and experience, TARGUSInfo believes that regional wireless carriers with 18 million subscribers can generate an additional $12.3 million per month in gross revenue with a 30% penetration of subscribers choosing Wireless CNAM (WCNAM) as a value added feature (assumes $1.99 per month per subscriber).
| Potential WCNAM Monthly Revenue | ||||
| Penetration | 5 M | 15 M | 30 M | 50 M |
| 10% | $1.0 | $1.5 | $3.0 | $5.0 |
| 15% | $1.5 | $4.5 | $9.0 | $15.0 |
| 20% | $2.0 | $6.0 | $12.0 | $20.0 |
| 35% | $3.5 | $10.5 | $21.0 | $35.0 |
| Source: TARGUSinfo | ||||
Thursday, June 18, 2009
MOBILE SEARCH EXPLOSION
ComScore (www.comscore.com) reported that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009.
-Stuart Whitaker
-Stuart Whitaker
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