We wrote five months that DubMeNow (www.dubmenow.com) was a brilliant idea but was too hard to use. DubMeNow seems to have recognized that they needed a major overhaul, and they have delivered one with version 2.0 on Blackberry and iPhone.
Among the changes:
- integrated with LinkedIn, allowing users to send a LinkedIn invitation along with their mobile business card;
- adopted the Google School of UI Design: minimalistic;
- made it easier to send business cards to groups rather than to simply individuals;
- more of the user's contact details are displayed in emails;
- faster.
More changes are coming. DubMeNow announced plans to release version 2.5 in September with the ability to connect via GPS (details unclear), the ability to add photos, the addition of over twenty social media fields, the addition of group tabs. We cautioned DubMeNow about one idea they are considering that raises potential privacy concerns: analyzing information about individuals in each user’s address book. For example, DubMeNow might show users how many of their contacts are in Facebook. DubMeNow hasn’t developed this capability yet so no privacy concerns have been raised and, of course, this may never be an issue. The DubMeNow iPhone app has an two star rating for all versions, and a three and a half star rating for its current version.
Internally, DubMeNow has moved the development in house, increasing total employees by over three times. DubMeNow reported last year that it had raised $ 1 million of a planned $ 2 million from 11 accredited investors. Owners include Aqualine Investments of Maryland, US, founder and CEO Manoj Ramnani, and Dan Nainan of New York, US.
-Stuart Whitaker
Tuesday, July 14, 2009
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