JUMPTAP SELECTS SKWEEZER TECHNOLOGY FOR MOBILE WEB CONTENT OPTIMIZATION

Skweezer Inc's mobile content optimization technology is now available with JumpTap's mobile search implementations for wireless carriers. Mobile search and advertising company JumpTap will be using Skweezer technology to accelerate and optimize PC web pages accessed from the search results, thus improving overall mobile search experience. JumpTap is using Skweezer Private Label, a carrier-grade solution that optimizes web content for PDAs and cell phones. "While companies are still figuring out how to discover new mobile content, JumpTap has moved ahead of the pack to provide easy access to relevant content regardless of where it resides, including on-deck, off-deck, Internet, or mobile web," said Skweezer CEO Kevin Perkins. "By using Skweezer technology, JumpTap can enhance the users' mobile search experience and generate more revenue for carriers." -Smarajit Dasgupta

GOOGLE DELIVERS ADWORDS TARGETING ON IPHONE, G1

Google has added an option allowing AdWords advertisers to display their desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with HTML "full browsers." Advertisers will be able to target ads on mobile devices, create campaigns for them, and get separate performance reporting. They can also choose to restrict ads only on desktop and laptop computers by opting out. AdWords advertisers can target ads for specific devices by selecting "Networks and Bidding" within "Device Platform," by visiting their campaign settings. A video demonstrating AdWords for iPhone and G1 can be viewed on Youtube. -Smarajit Dasgupta

ADMOB LETS ADVERTISERS TARGET SPECIFIC MOBILE DEVICES

AdMob now allows advertisers to target specific mobile devices through its self-serve ad targeting user interface. Advertisers and application developers will be able to target ads to over 4,500 mobile handsets from over 200 manufacturers, including Android and Windows Mobile devices. While device-specific targeting may reduce traffic for advertisers, AdMob believes it can improve click thru rate. Using the self-serve interface, advertisers can search the names of the specific devices and add them. Advertisers will be able to see the devices in the "Your Targeted Devices" table on the ad creation / edit page. -Smarajit Dasgupta