JUMPTAP SELECTS SKWEEZER TECHNOLOGY FOR MOBILE WEB CONTENT OPTIMIZATION

Skweezer Inc's mobile content optimization technology is now available with JumpTap's mobile search implementations for wireless carriers. Mobile search and advertising company JumpTap will be using Skweezer technology to accelerate and optimize PC web pages accessed from the search results, thus improving overall mobile search experience. JumpTap is using Skweezer Private Label, a carrier-grade solution that optimizes web content for PDAs and cell phones. "While companies are still figuring out how to discover new mobile content, JumpTap has moved ahead of the pack to provide easy access to relevant content regardless of where it resides, including on-deck, off-deck, Internet, or mobile web," said Skweezer CEO Kevin Perkins. "By using Skweezer technology, JumpTap can enhance the users' mobile search experience and generate more revenue for carriers." -Smarajit Dasgupta