GOOGLE DELIVERS ADWORDS TARGETING ON IPHONE, G1

Google has added an option allowing AdWords advertisers to display their desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with HTML "full browsers." Advertisers will be able to target ads on mobile devices, create campaigns for them, and get separate performance reporting. They can also choose to restrict ads only on desktop and laptop computers by opting out. AdWords advertisers can target ads for specific devices by selecting "Networks and Bidding" within "Device Platform," by visiting their campaign settings. A video demonstrating AdWords for iPhone and G1 can be viewed on Youtube. -Smarajit Dasgupta