XTIFY LAUNCHES PLATFORM TO ASCERTAIN REAL-TIME LOCATION OF MOBILE USERS

Xtify Inc has launched the beta version of its location based platform enabling software developers to ascertain the location of their users independently of the wireless carriers. Developers can program into Xtify's API and incorporate location into their existing website without having to build their own applications. Xtify licenses a client that users can download to their phone. The client extracts the location of the handset and pushes that location to Xtify's servers on a periodic basis. Any website can write to Xtify's API to access the location of their participating users and reflect that location in content displayed to that user. Xtify has the ability to know where users are throughout the day, and whether or not they are surfing the Internet at any given time. Users need to opt-in to each service for Xtify location sharing and can always choose with whom and when their location is shared. "We don't believe it's feasible for every application developer to re-build their websites or mobile websites into downloadable programs that access location," said Andrew Weinreich, Xtify CEO. "We also think that in order for location to be ubiquitous it needs to be offered outside of the wireless carriers." Location based mobile dating company MeetMoi and social network SeeMyWhere have already implemented Xtify technology. -Smarajit Dasgupta