CITYSEARCH LAUNCHES IPHONE APPLICATION

Citysearch has launched an application for the iPhone and iPod touch, available via the Apple App Store. It lets users access local editorial content, browse nearby listings, sort by preferences, and write reviews on-the-go. Aided by location-based technology, Citysearch identifies local restaurants, hotels, bars, and shops nearby and allows people to search for business listings or categories by keyword. Users can map the results to find their desired destination. "We set out to build the most convenient and trustworthy local city guide on the iPhone," said Dinesh Moorjani, VP of IAC Mobile. "As consumers grow accustomed to relying on mobile devices to inform urgent decisions and share local, user-generated content, Citysearch on the iPhone and iPod touch empowers users with mobile reviews, featured write-ups on local neighborhood venues, and hyper-local content including user and editorial reviews." -Smarajit Dasgupta