MULTIPLIED MEDIA, YELLOW PAGES GROUP FORM MOBILE DISTRIBUTION AGREEMENT

Calgary-based Multiplied Media Corp has formed a distribution agreement with Yellow Pages Group, which integrates business directory information from YellowPages.ca into the mobile versions of Multiplied's Poynt local search service. The Poynt local search service is now available through Windows Live Messenger and BlackBerry in Canada. Users can enter search terms, and find relevant retailer, product, or service information near their location, including phone and address information as well as enhanced data such as interactive maps, driving directions, movie reviews, and ticket purchase. Multiplied Media CEO Andrew Osis said, "By extending our agreement with Yellow Pages Group to Poynt mobile applications the tremendous growth we are seeing in user numbers and user queries will have a positive impact on our projected revenues." Poynt for BlackBerry can be downloaded from m.mypoynt.com via their BlackBerry browser. The Windows Live Messenger version can be accessed by adding poynt@live.com to one’s buddy list. -Smarajit Dasgupta