AT&T TAPS CHACHA FOR TEXT AND VOICE ADS. AT&T

AT&T and mobile search services company ChaCha have formed a partnership that will enable ChaCha to use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (+1-800-2-242242). The companies will look to further explore opportunities in both text and voice ad-based services. "AT&T continues to look for new ways to make its voice and local search services tailored to the needs of today's consumer – in the voice space specifically, beyond just traditional name and number searches," said Susan Johnson, senior VP of AT&T Customer Information Services. "Our work with ChaCha provides a great opportunity – really, another vehicle – to put information and answers right at people's fingertips." -Smarajit Dasgupta