Tuesday, September 23, 2008

T-MOBILE / GOOGLE / HTC UNVEIL FIRST ANDROID DEVICE

T-Mobile, Google, and HTC launched the first Android-powered mobile phone, the T-Mobile G1. Aspects that distinguish it from iPhone include a pre-loaded Amazon MP3 application store, a pull-out keyboard, multi-tasking, open source software, absence of Microsoft Exchange support, absence of a desktop application, and implementation of online presence within the phonebook.

Three third party developers were showcased at the announcement. Big in Japan, which offers ShopSavvy (formerly GoCart), and Compare Everywhere, both use the built-in camera to scan product bar codes to deliver comparison shopping. The third developer, Ecorio, is designed to track, reduce, and offset carbon footprints.

The SIM-locked device will be available on October 22nd for US$ 179 and requires both a voice and a data plan. T-Mobile offers 3G today in 16 markets, will offer 3G in 22 markets by the October launch and 27 markets in November, which will cover 80% of US consumers. T-Mobile plans to launch the device with its biggest marketing campaign ever. -Stuart Whitaker

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