Tuesday, July 7, 2009

Google expands further into mobile

Following Google's (www.google.com) optimization of search results for iPhones and Android devices in the US in December and in twenty countries in March, Google has now delivered the new search format on all (feature phone) mobile devices in over sixty countries and thirty-eight languages.

Google places a high emphasis on the value of what it calls its "universal search" results, which delivers web results along with news, images, groups, maps, books, and video on the same page. Google says delivering universal search has been one of its biggest architectural, ranking and interface challenges. New features provided include:

- news, images, blogs, video, and product results on the results page;
- many popular features appear in the first result;
- Google says it continues to optimize results for mobile, such as, presenting easy-to-select phone.
-Stuart Whitaker

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