Wednesday, June 3, 2009

Microsoft's Bing411 is Significant Enhancement

Microsoft unveiled a toll-free information service at 800-TellMe after its acquisition in 2007 of Tellme, and this service still operates, though the new 800-Bing411 has a much better feel and function. Matching many of Goog411's features for business searches, Bing411 provides listing information including a "star" rating and automatically sends an SMS message with details of the search result. In addition, it offers driving directions, the ability share the listing via text with another phone, and to automatically connect to the listing. On subsequent calls, Bing411 offers to provide information about the last listing. One problem we found was that on subsequent calls, we couldn't get the "tellme my choices" option to work.
-Stuart Whitaker

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