TEXT2STORE IS NOW M-DIALOG

Mobile marketing platform Text2Store has re-branded itself as M-Dialog and has launched communication tools designed to enable businesses connect directly with their target market via cell phone and the web. M-Dialog will now allow partners full use and customization of their patent-pending messaging mobile platform, letting companies bring the technology in house and modify it according to their needs before implementation. M-Dialog has also released a Web2Mobile platform designed with Web 2.0 capabilities and location awareness technology allowing businesses to target customers based on interest, preference, and geographic location. “We’re bringing consumers closer and closer to businesses,” said M-Dialog president and CEO Ola Ayeni. “With our new company name and expanded portfolio of products, we provide a turnkey messaging solution encompassing both cell phone and the Internet. Plus, the use of mobile proximity awareness is such a powerful tool. It’s a CRM benefit that no other mobile marketing provider can offer.” Ayeni added that the company plans a host of special offers for both new and existing customers in support of the new advances. -Smarajit Dasgupta