JUMPTAP LAUNCHES ADTAP FOR PUBLISHERS MOBILE MONETIZATION SOLUTION

Mobile search and advertising firm JumpTap has launched ADtap for Publishers – a solution offering mobile publishers, media companies, and iPhone application developers a means to monetize their traffic and streamline sales to brands and agencies. At the core of the solution is the tapLink Platform that builds targeting intelligence from multiple sources including search queries, browsing history, demographic, and location data. “Our focus is to align ourselves with high quality publishers to maintain an inventory that is relevant to users and advertisers," said JumpTap CMO said Paran Johar. “Inventory quality and effective targeting are critical factors necessary to create a positive user experience, where the ad is actually viewed as valuable content. Our technology leverages data from multiple sources to deliver the relevant ads that in turn drive higher effective yields for publishers.” Advertisers in JumpTap’s mobile ad network can run ads across a set of premium mobile channels including different audience segmented packages like entertainment, finance, news, reference, sports, lifestyle, social networking, travel, and games. JumpTap cited M:Metrics data suggesting mobile browsing has been up 89% from last year and page views is up 126%, to note that targeted mobile advertising is now a key strategy for numerous publishers. Of 2.3 billion total available monthly impressions, JumpTap claims its Premium Mobile Ad Network attracts more than 26 million unique users with over 450 million premium page views per month. -Smarajit Dasgupta