CHACHA SMS SEARCH MARKET SHARE SOARS

ChaCha said it has captured over 28% of standard rate SMS search transactions in the third quarter according to the Q3 Mobile Messaging Report from The Nielsen Company. ChaCha pointed out its 28% share of transactions is up from just 7% in Q2, representing a 300% quarter over quarter gain, driven by a 660% quarter over quarter growth in overall ChaCha transactions. ChaCha reports that they now deliver 30 million impressions per month and have had more than 2.5 million users since the SMS answers service launched in January 2008. "ChaCha's viral growth of a new user every seven seconds is proof that ChaCha's mobile answers service is unmatched – we offer the easiest and most effective mobile search experience in the US," said ChaCha CEO Scott A. Jones. "Our rapid growth, millions of searches and demographic clearly demonstrate to advertisers that we are a major influence on the mobile search market, and have the capability to impact users' buying decisions – which is especially relevant given advertisers' interest in getting as much as possible out of their advertising dollar during these tough economic conditions." -Smarajit Dasgupta