TARGUSInfo (www.targusinfo.com), based in Vienna, Virginia, reports that it launched the first commercial wireless Caller Name (CNAM) service in the US. CNAM, also referred to as Caller ID, was introduced by MetroPCS (www.metropcs.com). Based on their analysis and experience, TARGUSInfo believes that regional wireless carriers with 18 million subscribers can generate an additional $12.3 million per month in gross revenue with a 30% penetration of subscribers choosing Wireless CNAM (WCNAM) as a value added feature (assumes $1.99 per month per subscriber).
| Potential WCNAM Monthly Revenue | ||||
| Penetration | 5 M | 15 M | 30 M | 50 M |
| 10% | $1.0 | $1.5 | $3.0 | $5.0 |
| 15% | $1.5 | $4.5 | $9.0 | $15.0 |
| 20% | $2.0 | $6.0 | $12.0 | $20.0 |
| 35% | $3.5 | $10.5 | $21.0 | $35.0 |
| Source: TARGUSinfo | ||||
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