Juniper Research (www.juniperresearch.com) forecasts that the total market for mobile applications, retail, and Value Added Service (VAS) revenue will increase by almost three times from 2009 to $ 25 billion in 2014. VAS includes subscriptions, premium events, and additional content. Juniper expects that by 2011, the majority of all app-related revenues will come from apps delivered via app stores rather than from non-store channels, and that the real value of non-store revenue will decline from 2012 onwards. Operators need to develop app store partnerships to share in the app store revenue.
-Stuart Whitaker
Wednesday, May 27, 2009
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