Thursday, December 18, 2008
KGB TO ACQUIRE SMS SEARCH PROVIDER TEXPERTS
DA provider kgb has acquired UK-based SMS search company Texperts. The acquisition is expected to enhance kgb's ability to build on its text advertising program TXT//Ads, which launched in the UK in 2007. "Texperts is a perfect strategic fit for kgb as we continue to grow our SMS mobile find businesses across Europe and North America. With their innovative software platform and industry experience, Texperts will enable us to serve our millions of customers better," said kgb CEO of Mobile and Digital Services, Bruce Stewart. "At kgb we have built our reputation on bringing millions of consumers immediate, specific, accurate, and convenient answers to their questions 24 hours a day via phone, text, and the Internet. Acquiring Texperts will extend our strength in that space and broaden our capability to better serve our customers, as well as the advertisers who want to reach them." -Smarajit Dasgupta
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