TAPTU SELECTS ESENDEX FOR SEARCH CONTENT SHARING

Cambridge-based mobile search engine Taptu has chosen communications provider Esendex to enable rapid content sharing via SMS. Mobile content searches can now be shared more easily via text message across the Esendex SMS network. "Enabling consumers to not only find great entertainment super-fast but to be able to share it with their friends is proving very popular with our users. But our users demand that what they share will be received, so its essential we have a confidence in our SMS partner. We chose Esendex as it has direct links to the five major UK mobile operators and the service is proven, reliable, and effective," said Lynsey Tucker, Head of Commercial at Taptu. -Smarajit Dasgupta