ITSMY.COM CHOOSES TAPTU FOR MOBILE SEARCH

Mobile community itsmy.com has appointed Taptu to power mobile search and provide access to an index of mobile-friendly web content. itsmy.com, a brand of Gofresh GmbH, boasts of over two million users, who will now be able to access to a variety of content via Taptu including videos, music, images, and more. itsmy.com CEO Antonio Vince Staybl said, "We wanted to work with a company that really “gets” mobile and understands that desktop search isn't mobile search. Taptu is made for mobile and we love its unique and social way to search the mobile web." In addition to core search functionality, Taptu offers mobile search sponsored links to its mobile partners. Taptu mobile search can also be accessed at taptu.com on Internet-enabled mobile phones with a standard mobile browser and is available in English, Spanish, Italian, French, and German. Founded in 2007, Taptu is privately held with investors including 3i and Sofinnova. -Smarajit Dasgupta