MOBILEMONDAY PEER TO PEER LIST AND LINKS

The mobile industry isn't immune the global economic recession, lending is at a virtual standstill, and startup capital seems even more difficult still. Nevertheless, innovation in the mobile market continues.

Mobile startups submitted entries to MobileMonday (MoMo) groups around the world, which narrowed the number of entries in the MobileMonday Mobile Peer Awards down to 42 from 163. Two things become clear to us from reviewing these entries: first is that application development knows no geographical boundaries; second is that all these applications--ranging from mobile social to traffic management to job sites to business card replacements--are global in their appeal.

The current list will be reduced to 20 shortly. Contact us for further details.

COMPANY
7syntax
Addict Digital Media
adplace.com
Aka-Aki
Anaeko
Aradiom
Babajob.com
Beabloo
Big in Japan
bioLocate
CIDWAY
Cirius Technologies, Inc.: unavailable
Crave Mobile: unavailable
Creador Estudio Interactivo C.A.
Dazzboard
Dial2Do
Dialy
Fortumo
Fring
Getjar Networks
iKen Solutions
Keynetik
Mob4Hire
Mobintech A/S
mobiSiteGalore
MocoSpace
Nimbuzz B.V.
Orbster GmbH
Oxynade
Palringo
rmbrME
Secusmart GmbH
SINDYK
Smaato Inc.
SoonR
Tellmewhere
Unkasoft
Wapalta
Wapja.net
WorldMate, Inc.
Xumii


-Stuart Whitaker

KGB HAS THE ANSWER

One of the brightest spots in an otherwise fairly dim looking outlook for 2009 is mobile services. Information service provider kgb, formerly known as INFONXX, has jumped head first into mobile services with a new suite of services designed to deliver information on a 24/7 basis via text, mobile, and Web. -Stuart Whitaker

RUMMBLE LOOKS TO PUT SOCIAL IN LOCATION SEARCH AND DISCOVERY

In deference to the fact that Rummble, out in Beta, tells us upfront that "we know it's not perfect," it only seems fair to cut them some slack, to acknowledge what they have told us, that it is a work in progress. "We've listened to your cries and we're soon launching a new Rummble explorer which is easier to use in every way." Fair enough then, we'll look at it from that perspective.

Rummble says of itself that it "is a location based social search and discovery tool, enabling users to find recommended content for a location more easily, without a traditional keyword search. Instead, Rummble’s algorithm provides personalised results based upon a trust profile it builds for you and the content in your social network." In November, Rummble launched its iPhone application. Mobility is essential for any location-related search service.

We have a couple primary thoughts about the application. The first has to do with the service concept itself. The Rummble strategy seems dependent on developing a database of "Rummbles," locations that your friends may be interested in. The strategy seems to be develop this service without much in the way content partnerships, though Rummble does use Google maps and does offer connectivity to Facebook and Twitter. Regardless, Rummble's utility seems too dependent upon having subscribers who want a lot of location information and subscribers who are willing to post a lot of location information. It seems to us that it is essential that Rummble find partnerships to increase the breadth of its offering and of its utility.

Though we recognize Rummble is in Beta with a promised revision soon, our second thought has to do with execution to date. The iPhone application is simply too complicated. Most of us have come to accept and expect hierarchies as a matter of course, an ordering of information from higher to lower, greater generalization to finer detail, whether in science or organizations or elsewhere, yet Rummble's organization seems just a bit too unclear, too un-hierarchical. In addition, while we tried to utilize the Facebook functionality, we had a number of problems, not the least of which was the fact that we kept getting kicked out.

We look forward to Rummble's response to our cries and the launch of its new version. -Stuart Whitaker

DUBMENOW TAKES CONTACT MANAGEMENT ANOTHER STEP FORWARD

While the Apple iPhone is given credit for being the first device to provide true mobile Internet browsing, the mobile Internet wars are just beginning. Mobile broadband, including mobile broadcast, is on the horizon. In the meantime, there is a great deal of functionality being delivered today through applications on a variety of mobile devices.

A new service, called Dub from DubMeNow, begins as a business card replacement. After installing either the Blackberry or Android application (Windows Mobile and iPhone applications promised soon), users find a number of features designed to replace paper business cards. Users can text or email their contact information to another smart phone, which will load the contact data, including updates, directly into the recipient's mobile address book. Information can be synchronized with Outlook and other CRM applications. Changes made to one’s own record are automatically updated in the applications of one’s contacts. The Dub application is integrated with LinkedIn so that users can invite contacts to connect via LinkedIn. DubMeNow was introduced in public beta in November, 2008. It is competing in the Mobile Monday Peer Awards contest to present at the February GSMA congress in Barcelona.

DubMeNow was founded by CEO Manoj Ramnani, who previously founded technology solutions firm Astegic. The DubMeNow advisory board includes D.P. Venkatesh, founder and CEO of mPortal, Shane Oleson, President of Keymind, Jon Jackson, Mobile Posse CEO, and Kevin Ross, CEO and Founder of Metova. Partners included Google, salesforce.com, Microsoft Startup Accelerator Program, the Greater Washington Board of Trade, Intelligent Office, and The Networking Community (TNC). -Stuart Whitaker

MOBILE NORDIC INTRODUCES LATEST ENTRY IN SMART PHONE DIRECTORY BATTLE

Norwegian-based Mobile Nordic has introduced its latest entry in the mobile directory battle with the introduction of enhancements to its 118 Mobile product. Mobile Nordic's 118 Mobile product is designed to make mobile search easier through a variety of enhancements, including integration of the phone's call log, reverse lookup, sending free searches to friends, finding people and companies through up-to-date databases, and access to a live agent for assistance.

Mobile Nordic, co-founded by Rudi Rørstad and Inge Andre Sandvik, announced in August 2008 that were back in business now that their non-compete clause from the sale of their first company, Mobile CTI, to Opplysysningen, had expired. Efforts to launch their new service have been underway in Sweden, Denmark, Finland, and Germany, with Norwegian partner Schibsted.

With the most recent upgrade, Symbian, Java, and Windows Mobile users can now download the Mobile Nordic application from m.get118.com, and receive a two week free trial. Features include:

- automatic reverse lookup of incoming calls;
- preview of incoming SMS messages;
- ability to search by number in the phone’s call log;
- integration of external databases with the internal call log;
- ability to automatically store external information in the phone’s database;
- ability to view listing information on a map;
- links from database to Google or other search engines;
- ability to search external directories for people and companies, using the current country as the default selection;
- ability to send completed search results to friends, to save friends the search expense.

Mobile Nordic says it will introduce further enhancements, including an autosync feature, in the first quarter of 2009. -Stuart Whitaker

MICROSOFT TO DELIVER PORTAL, LOCAL, INTERNET SEARCH, AND MOBILE ADVERTISING TO VERIZON WIRELESS CUSTOMERS UNDER FIVE YEAR AGREEMENT

The new service will be introduced when Microsoft Live Search becomes available for Verizon Wireless phones. Verizon Wireless customers will be able to access Microsoft Live Search from a device’s home screen, by downloading an application, or through Verizon Wireless’ Mobile Web service. Microsoft will manage search and display advertising on Verizon Wireless' Mobile web service.

According to John Stratton, Verizon's chief marketing officer, wireless data now represents more than 25% of Verizon Wireless' revenue. Microsoft CEO Steve Ballmer says mobile search and advertising offers tremendous opportunities for innovation and growth, and that Microsoft will deliver a fully integrated, voice-enabled solution. -Stuart Whitaker

VERIZON WIRELESS TO USE MICROSOFT

Reuters reports that Verizon CEO Ivan Seidenberg said Microsoft CEO Steve Ballmer will announce at the Consumer Electronics Show (CES) that Verizon Wireless will use Microsoft search services. Google and Yahoo are the losers in this contest.

With respect to broader Verizon opportunities, Seidenberg cites Gartner & In-Stat estimates that the Telecommunications industry will grow by US$ 125 B between 2008 and 2013, driven by wireless data, broadband & video, and advertising, content, & applications. US Wireless revenue has doubled in the last six years, spurred in significant degree by growth in wireless data, and Seidenberg sees the wireless industry continuing to evolve from voice to data to broadband. Verizon wireless data revenue has risen from US$ .09 B in the first quarter of 2006 to US$ 2.8 B in the third quarter of 2008. Verizon's wireless data revenue as a percentage of total revenue has increased significantly from 43% in 2005 to 55% in the third quarter of 2008.

Verizon Wireless is expected to surpass AT&T to become the largest US mobile carrier this week with the acquisition of Alltel, which Seidenberg says will bring US$ 9 B of net present value synergies. -Stuart Whitaker

SWISSCOM INTRODUCES PRIVACY-PROTECTED MOBILE DIRECTORY SERVICE

Introduction follows along the lines of the service introduced by Belgacom. Swisscom introduced a new service called CONNECT 1811 that connects callers to unlisted Swisscom Mobile NATEL subscribers. Swisscom offers a variety of NATEL packages, including: NATEL easy and NATEL easy liberty, available without subscription; and NATEL basic xtra-liberty and NATEL swiss xtra-liberty plus, available with monthly subscriptions.

To use the service, a caller within Switzerland dials 1811 and states the name and address of the NATEL customer--the called party--who the caller wishes to reach. The called party is notified of the call and can take the call by pressing 5 or saying CONNECT, or can defer the call by pressing 6 or saying SMS, in which case the called party will receive information about the caller by SMS. If the called party is not available, the information is stored for later retrieval.

Because this is an opt-in service, customers who desire to be reachable via this service are invited to send a free text message, "start connect," to 444. Swisscom says the service will begin within 24 hours. Customers may change the address on record by placing a voice call to Swisscom. The service can be stopped as easily by sending a text message, "stop connect," to 444. Business customers must call toll-free to 0800 88 99 11 to opt-in.

This service can connect callers to all private NATEL customers and business customers who have registered. This service cannot reach customers under 16 and fixed line customers who are ex-directory. Commercial use is prohibited.

The cost of the service, which is free of charge to the called party, varies. All callers are charged CHF 1.50 (1 USD = 1.09214 CHF) for the connection, CH 0.70 for the first minute, and CHF 0.22 for additional minutes. NATEL subscription customers pay an additional CHF 0.30 per minute, and prepaid customers pay an additional CHF 0.80 per minute. The cost for callers from other providers depends on each provider.

After a test trial, Belgacom unveiled a similar service in December, 2008 that allows callers to reach unlisted numbers. A significant difference between the services is that the Belgacom service uses the mobile voice mail notification feature, rather than SMS. -Stuart Whitaker

JUMPTAP SELECTS SKWEEZER TECHNOLOGY FOR MOBILE WEB CONTENT OPTIMIZATION

Skweezer Inc's mobile content optimization technology is now available with JumpTap's mobile search implementations for wireless carriers. Mobile search and advertising company JumpTap will be using Skweezer technology to accelerate and optimize PC web pages accessed from the search results, thus improving overall mobile search experience. JumpTap is using Skweezer Private Label, a carrier-grade solution that optimizes web content for PDAs and cell phones. "While companies are still figuring out how to discover new mobile content, JumpTap has moved ahead of the pack to provide easy access to relevant content regardless of where it resides, including on-deck, off-deck, Internet, or mobile web," said Skweezer CEO Kevin Perkins. "By using Skweezer technology, JumpTap can enhance the users' mobile search experience and generate more revenue for carriers." -Smarajit Dasgupta

GOOGLE DELIVERS ADWORDS TARGETING ON IPHONE, G1

Google has added an option allowing AdWords advertisers to display their desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with HTML "full browsers." Advertisers will be able to target ads on mobile devices, create campaigns for them, and get separate performance reporting. They can also choose to restrict ads only on desktop and laptop computers by opting out. AdWords advertisers can target ads for specific devices by selecting "Networks and Bidding" within "Device Platform," by visiting their campaign settings. A video demonstrating AdWords for iPhone and G1 can be viewed on Youtube. -Smarajit Dasgupta